What makes a CSR platform truly effective and sustainable, is when employees themselves drive the philanthropy, volunteering their time, talent and treasure to contribute. And, HR plays a critical role in driving employees towards this noble cause.
Businesses in India increasingly recognize Corporate Social Responsibility (CSR) as a strategic focus area, with leading companies embracing it even further – as a fundamental component of its DNA, as one of its corporate values and therefore driver of culture. Going beyond just the ethical practices in its conduct of business, those companies have a formal platform and institutionalised programs that engage employees and enable them to make a difference beyond the workplace.
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