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WICCI Launches Public Relations & Digital Marketing National Council

WICCI Launches Public Relations & Digital Marketing National Council

Women's Indian Chamber of Commerce and Industry (WICCI) has launched Public Relations and Digital Marketing Council.

 

The Council has been set-up with an objective to enable, equip and empower women within the Communications Industry.  WICCI's Public Relations and Digital Marketing Council will focus on initiatives that will encourage talented and capable women stay on track in their careers all the way up to the most responsible leadership positions.

 

“Gender differences when properly harnessed can result in immense growth and multidimensional progress for companies. Women are playing an increasingly important role in the sustained success of companies.  Unlike most other professions, women already form a very large part of the workforce in communications and other creative professions. 34 per cent, compared to a national average of 14 per cent. However, the challenge before this industry is the high dropout rate. The ratio drops to just 11 per cent at senior management positions, and a mere 3 per cent in boardrooms,” WICCI said in a press statement.

 

Kavita Lakhani, Executive Director, Lintas Live and National President, WICCI Public Relations and Digital Marketing Council commenting on the launch said, “Women think more about the purpose, meaning and impact of their work...it's not just a job for them. Our strategy will involve 'Celebrating the Difference' that women bring to the table and explore new approaches for cultivating, engaging and retaining this critically important talent.”

 

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