Scripbox has appointed Krithika Muthukrishnan as the company's Chief Data Science Officer.
With an experience of over two decades, Krithika will focus on enhancing Scripbox's data-driven capabilities.
In this new role, Krithika's top priority will be to design customer journeys and experiences that deliver delight. Data, science, and technology are the foundations of Scripbox's approach, and her extensive expertise in data will enable the firm to create sharper, insight-based wealth management solutions for customers.
"Krithika is a great addition to the Scripbox leadership team and her appointment is part of our continued investment in innovation, data and technology. Her diverse experience will not only help shape Scripbox's offering, but also lead the way for more active representation of women as technology leaders in our industry." said Sanjiv Singhal, Founder & CPO.
On her appointment, Krithika said, "At Scripbox, we are building a world-class AI team and technology to deliver on our bold ambition of being India's most trusted wealth manager. Helping customers reach financial freedom at each stage of their life requires a deep understanding of their individual needs. With my expertise in business strategy, data science and machine learning, I am looking forward to building a highly personalized and cutting edge experience for each Scripbox user."
Prior to joining Scripbox, Krithika has led efforts at Infosys and Fidelity Business Services across the US, Europe and Asia markets in improving and evolving their research and program management solutions. As part of her entrepreneurial stint, she has developed an AI-led educational product that captured student performance and provided individualized feedback. Krithika holds a management degree from the Indian Institute of Management Calcutta.
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