An organization which has its vision and strategy hinging on philanthropic and CSS agenda exudes much more positive imagery in terms of internal and external employer branding and able to attract and retain more number of employees besides securing the long-term commitment of existing employees.
Corporate Social Responsibility in today’s context is very vital for the overall growth strategy as it primarily drives the organizations to act responsibly as a corporate citizen. As part of this belief, organizations while planning and executing business growth agenda should also put high consideration to social, economic and environmental sustainability on high stakes. This belief of corporates towards social, environmental and resources sustainability builds the foundation of long- term and strong Corporate Social Sustainability (CSS) culture which then drives the behaviours of leaders, managers, employees across levels and functions. The CSS culture promotes top down and bottoms up alignment of employees towards overall sustenance of their participation in organization sponsored CSS activities under the areas of Health, Education, social up-liftment, environmental awareness and improvement.
