Beyond Just Cheque-Signing Philanthropy

P Balaji

June, 2015

CSR is an on-going journey that requires people to be put before profits. The need to engage in sustainable practices is no longer a choice but an imperative. What is good for society is good for business.

In times of intense global competition, businesses are continuously faced with multitude of pressures like demand for profitable growth, financial market volatility, political uncertainty, global shifts in Beyond just cheque- signing philanthropy CSR is an on-going journey that requires people to be put before profits. The need to engage in sustainable practices is no longer a choice but an imperative. What is good for society is good for business. workforce demographics, and rapidly shifting technology. This environment has made companies more amenable to looking at options beyond just cost reduction to improve their business efficiencies.

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P Balaji

An Executive Committee member at Vodafone India, Balaji leads the company’s Regulatory, Public Policy & Government Relations activities. He administers the Corporate Social Responsibility and the Vodafone Foundation in India. Prior to Vodafone, Balaji was in the mobile devices industry as Managing Director of Nokia and Sony Mobile Communications, India. Balaji has over 24 years of experience in Telecom & IT, in diverse functions. An Electronics Engineer from IIT Roorkee, Balaji did his MBA from IIM-Ahmedabad in Marketing, Finance and Strategy.

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Beyond Just Cheque-Signing Philanthropy

P Balaji

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