Procter & Gamble has appointed LV Vaidyanathan as the Chief Executive Officer for its operations in India from July 1, 2022.

Vaidyanathan is an alumnus of IIM Ahmedabad who started his journey with P&G in 1995 as an intern and joined the India Sales team straight from campus in 1996. He has more than 26 years of experience across diverse geographies and cultures like India and ASEAN countries including Singapore, Philippines, Thailand and Vietnam.

He is currently leading the P&G business in Indonesia as CEO where he has been responsible for industry-leading growth and value creation for the company. Under his leadership, the Indonesian business has transformed to become value accretive for the parent company and has overtaken a formidable competitor in the market by turning around the share gap in the last 4 years. Mr Vaidyanathan is a passionate advocate for Equality and Inclusion, and under his leadership, P&G has achieved the milestone of having 50% women representation in their leadership team.

He has also stepped up the company's focus on environment sustainability in Indonesia where all of the company's manufacturing sites have become 'Zero Manufacturing Waste to Landfill', and the company is working with external stakeholders to innovate and develop technology that can accelerate efforts to advance the circular economy. Mr. Vaidyanathan has also served as the Chairman of Indonesia Chapter of US ASEAN Business Council. 

Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as Senior Vice President – Grooming & Oral Care, P&G Japan & Korea. During his four-year tenure at the helm of P&G India, Madhusudan led the transformation of the business and find its winning formula to consistently deliver sustainable top and bottom-line growth. P&G continues to be the market leader in most of the segments it operates in like baby diapers, blades & razors, feminine care, shave prep, health care, anti-ageing skincare, and is number 2 in shampoos and toothbrushes. He has been instrumental in guiding the company through the challenges of the pandemic, delivering strong balanced growth while prioritizing the health and well-being of P&G people. 

LV Vaidyanathan started his career with P&G in India in 1996 as a new hire in the Sales function from Indian Institute of Management, Ahmedabad and worked in various sales leadership roles across India. His first international assignment was in 2004 in P&G Vietnam, where he worked as the Sales Director. Between 2007-2018, LV worked in various leadership Roles across ASEAN including Head of Sales for Southeast Asia and Head of Marketing and Commercial for Philippines. In 2018, LV was elevated to the role of CEO, P&G Indonesia where he has delivered strong industry-leading business results and share growth for P&G brands. In total, LV Vaidyanathan has 26 years of diverse experience in the FMCG industry with P&G, working in India and ASEAN markets; across a wide range of categories and channels.