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Gig economy sees three-fold jump in women participation: Report

Gig economy sees three-fold jump in women participation: Report

Gigs are gaining popularity and there is a rise in the participation of women who are willing to take up a gig job, due to the awareness and convenience that the industry offers.

 

According to data from the gig marketplace Taskmo, formerly known as FeedmyPockets, gig economy saw a three-fold jump in women participation in H2 (July to December) 2021 and the trend is likely to continue.

 

 “In a month- around 10,000 to 12,000 women apply for tasks on the platform, whereas  six months ago there were only 200-4000 women participants. Additionally, industries like fintech, edtech, e-commerce, fashion tech and health-tech are showing maximum job allocation for women gig workers,” says the Taskmo report.

 

The report is based on the data collected from Taskmo platform on trends of women participation in the gig economy. The platform sees completion of over 10,000 tasks per day andcaters to enterprises, SMBs and start-ups helping them outsource on-ground, operational tasks to distributed gig workers in ‘pay-based-task’ modules and hires gig workers in hourly, monthly, and full-time roles in ‘pay-per-hire’ basis.

 

The Covid-19 pandemic has brought about a paradigm shift in women opting for Gig jobs. An analysis of the data from the platform indicated a steady difference in the demographic details of women workers. Around 50% of women who registered at Taskmo resided in urban areas or Tier 1 cities around 30% belonged to Tier 2 cities and close to 20% were from Tier 3 cities. This change in the demography of women workers is highly remarkable as in pre-pandemic times, 70-75% of women workers were from Tier 1 cities alone.

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