Zeenah Vilcassim Joins Bacardi India As Marketing Director

Zeenah Vilcassim Joins Bacardi India As Marketing Director

Bacardi India has announced the appointment of Zeenah Vilcassim as its Marketing Director.


She will be based out of the company’s Gurugram head office and report to Sanjit Randhawa, Managing Director, Bacardi India.


Vilcassim joined the India leadership team in her new role on 1st April and heads consumer and customer marketing across the entire Bacardi portfolio of brands.


Bringing more than a decade of leadership experience in strategy and consulting to her role, Vilcassim will be key in driving synergies across marketing, commercial and finance teams to ensure campaigns are effective, impactful and deliver on business goals.



Vilcassim started her career with Bacardi four years ago as Global Brand Director for DEWAR’S Scotch whisky. During this time, she focused on growing the brand’s footprint in emerging markets and oversaw the marketing of three award winning innovations, achieving record sell out volumes of each. Over the last year, Dewar’s saw the highest growth for the brand in over a decade.



Vilcassim began her career as an Economist and moved to a Management Consultant role in global banking at Ernst and Young. Her pivot into marketing was driven by an interest in combining data, analytics and creativity to accelerate business growth. She has held previous positions within Digital Analytics and Content and also led the entire UK operations as Managing Director at Protein before joining the team at Bacardi.




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