MMTC-PAMP, a London Bullion Market Association (LBMA) accredited Good Delivery refinery for Gold and Silver, has announced the appointment of Anika Agarwal as President - Consumer Business. Agarwal would be responsible for building and delivering the strategy to build MMTC-PAMP's brand and footprint across India across the Physical and Digital spaces. She will report to Vikas Singh, Managing Director, and CEO, MMTC-PAMP.

With two decades of experience, Agarwal is a seasoned sales and marketing leader with deep experience across diverse and competitive industries like Retail, Telecom, and Insurance. Agarwal has deep expertise in building strong consumer brands, along with scaling up direct to consumer businesses. She brings with her extensive experience in leveraging technology for enabling business growth and delivering superior customer experience. She is also known for being a people-centric business leader with a focus on driving innovation and new ideas.

Agarwal has recently been awarded the Marketer of the year 2020 by ACEF and Insurance Personality of the year at 5th India Insurance Summit and Awards.

Before MMTC-PAMP, Agarwal worked with Max Bupa Health Insurance where she held several leadership roles in the last 9 years within marketing, digital transformation, direct and digital sales functions.

On her appointment, Agarwal stated, "India is one of the largest markets for gold and the precious metal has a central role in the country's culture. I look forward to deepen MMTC-PAMP's retail and digital presence to build a strong omnichannel consumer business and create a preferred brand in the mostly unorganised precious metals market in India."

Singh said, "We are pleased to welcome Anika Agarwal to our versatile and high-performing team. Agarwal brings in-depth knowledge of consumer-centric businesses coupled with the comprehension of how new digital technologies disrupt industries."