Mahindra Launches Digital Campaign On Youth Skilling

Mahindra Launches Digital Campaign On Youth Skilling

As part of Mahindra Group's year-long 75th anniversary celebrations, in the spirit of Rise that resonates across the group, Mahindra today launched its #SkillHaiTohFutureHai digital campaign focussed on youth skilling.


The #SkillHaiTohFutureHai campaign aims to generate awareness about the importance of skilling for employability and highlight Mahindra Group's work done in this arena. The Group's skilling initiatives are targeted at the under resourced youth of India through programs like Mahindra Pride Schools & Classrooms, SMART ACADEMY, SMART Plus, and Surya Mitra. The intention of these initiatives is to provide employable skills to the under resourced youth and enable them to secure jobs on their individual merit and capability, thus helping them to Rise.


As part of the campaign, several surround activities are planned to take the skilling message forward. The digital campaign will be complemented with content-led activations in form of beneficiary audio bytes & blogs, original features with teachers from the skilling schools, webinars and short form videos across all social media channels of Mahindra Group.


Commenting on the purpose and genesis of the campaign, Ruzbeh Irani, President, Group Human Resources & Communications, Mahindra Group, said, "Our corporate purpose is about creating a positive impact on the communities we serve and enabling them to Rise. The #SkillHaiTohFutureHai campaign is our message to today's youth to focus on acquiring skills which will truly empower them to succeed in life."


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