Amway India Launches Nari Shakti Initiative

Amway India Launches Nari Shakti Initiative

Amway India has launched 'Nari Shakti' initiative to empower women by bringing them to the forefront as part of making major strides towards strengthening the gig economy ecosystem.


The project is focussed on the rise of gig economy owing to the current scenario and strengthening the future of women entrepreneurship in the country.


As part of its 10-year growth vision, the company aims to continue to empower women and offer them the opportunity to own and operate their own business while living their passions for fitness, healthy living, cooking, or beauty.


Anshu Budhraja, CEO, Amway India said, “We believe that women entrepreneurs are key to our future in India and we are committed to fostering an environment of growth and offer opportunities for women to realize their full potential. The fact that more than 60 per cent of our direct sellers are women, is a testimony to our commitment. I am very thrilled to launch the Nari Shakti project which is all set to unleash the spirit of entrepreneurship among many more women. To kickstart the project, we have identified select women entrepreneurs based on certain parameters and will aim to further expand our reach in the coming months.”


The company has planned various sessions with these select set of women entrepreneurs aimed at enhancing their skill sets, knowledge about best business practices, product trainings and usage of the various business tools and social commerce.  These women will be mentored by key senior women entrepreneurs and who will guide them throughout their journey with Amway India.


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