To ensure the credibility of corporate social responsibility programs, it is important to embed the CSR culture within a company’s and employees’ mindset.
Corporate Social Responsibility… often interpreted as something beyond business is a highly undermined notion. On the contrary it is and has to be the way to conduct business. It is an essential to be imbibed and integrated in the business processes and operations if the business has to continue successfully. It becomes all the more imperative in today’s world where the stakeholder groups are aware, alert and assertive and communication is fast and varied.
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