In her article, “Beyond the gold watch – employee recognition today”, Lynn Brown sums up the changing trends in employee recognition by saying: “(The gold watch)… received upon retirement in recognition of 25, 30 or maybe 40 years of loyal and valuable service… (used to be the ultimate). But times have changed. Recognition is not just a reward for long service anymore. Employees are expecting more and companies are looking for new and innovative ways to recognize their people.”
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