Havas Group India has appointed Neeraj Bassi as its chief strategy officer (CSO) with immediate effect.
In his new role, Bassi will lead strategy and drive the next phase of growth across the organisation. He will report to Rana Barua, group chief executive officer (CEO), Havas Group India.
Previously, Bassi was associated with Publicis India, where he headed strategy and was the managing partner. Bassi has more than two decades of varied experience across categories. He has worked with agencies such as Ogilvy, Wunderman Thompson, McCann and market research networks--TNS, IMRB, NFO in India and other countries.
Bassi also teaches at his alma- mater MICA, Ahmedabad, Gujarat.
Commenting on his Bassi's appointement, Barua said "Neeraj has been in the industry for over two decades and comes with rich experience and insights in handling strategic planning across brands and categories. He has a proven track record of building brands successfully and positioning them ahead of their competitors. His strategic inputs and a deep understanding of the consumer mindset will further help us to make a meaningful difference to brands and consumers".
“Our industry is in transition today... Consumer’s preferences and behaviours are evolving on a continuous basis and they are spending time engaging with a host of media platforms. In this dynamic context, the Havas Village way of working is exactly what clients need. I am looking forward to working with the dynamic leadership at Havas and leveraging the true potential of the “together" strategy to drive growth of brands that we work on and to add value to our client’s business," stated Bassi.
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