Winning Talent in Turbulent Times

Winning Talent in Turbulent Times

As HR professionals, we need to broaden our horizons and be ready for what's next. The future which was expected ten years down the line seems to be just around the corner now.


Amidst the coronavirus outbreak, organisations are focusing on new ways of  working and devising business strategies to cope with the global health crisis. This is not just a health crisis but also a threat to our economic stability. However, this phase has a silver lining: Many people are working from home and keeping themselves engaged by following their passion. No more must they endure the hustle and bustle of traffic and invest hours in commuting. Working professionals are a bit more relaxed and investing their time in upskilling themselves by online learning, reading more books, and navigating through social networking sites like LinkedIn, etc.


“Gig workers” have become a buzzword lately, and Gig work is being visualised as the “future of work” by 2023. A report by Noble House revealed that nearly 45% of CHROs surveyed wanted to hire gig workers to supplement the skills of the existing workforce, 39% would do this to reduce cost, and 10% to fill temporary vacant positions.


With COVID-19 hitting the world, the distant future of work seems to be arriving earlier, wherein people might think of picking up jobs that are not full-time, allowing them to follow other interests and passions. Home spaces will be the new office spaces, and we can expect the workforce to be more learned as people are focusing a lot on their self-development.


From the job market standpoint, we might expect a decreased rate of hiring in tourism, aviation, and the hotel industry. On the contrary, according to Forbes’ review, we are likely to witness an increasing hiring trend in pharmaceuticals, technology, biotechnology, medical research, teleworking software, tech support, etc.


We are currently living in unprecedented times, surrounded by uncertainties, and HR is grappling with the new code of work, which talks about remote working and dealing with the economic slowdown. Design thinking is the key to success in these challenging times, and as HR professionals, we need to redesign the processes woven throughout the gamut of HR, ranging from hiring to retirement. We need to act as enablers and align ourselves with the business requirements instead of just thumping the waves.


If you are in the talent acquisition arena, the world is – and will continue – to change for you during and post COVID-19. The new normal will be completely different from what the talent market used to be. To manage the situation at hand, we need to find out the answers to the following questions:


◆ How do I reach out to the potential candidate?


◆ How do I ensure that the candidate experiences a seamless interview process?


◆ How do I ensure that post-joining activities are not challenging for the employees?


The answer seems to be quite simple: Digitise your recruitment and onboarding process. A recent article in Forbes talks about how the majority of legacy systems cannot see candidate potential because they are designed for transaction scale. Bridging the gaps between legacy talent management systems, virtual recruiting events, and AI-based talent management platforms will place the candidate potential at the centre of their architecture.


A digital solution should focus on the following key actions:


◆ AI-enabled candidate profiling


◆ Being linked with all the hiring source


◆ Driving engagement, collaboration and communication with the candidates


◆ Managing talent pipeline and creating talent relations by acting authentically


◆ Looking for adjacent skills and then suggesting upskilling for the employees, thereby sustaining the talent


◆ Putting the business managers in the driver’s seat for hiring.


The current crisis cycle has repeated several times in the last two decades when the dot-com bubble burst in 2000, NASDAQ tanked in 2001, the 9/11 attacks happened in the US, and when SARS hit Asia and Toronto. Many organisations felt they had no choice but to lay off experienced and talented professionals. Currently, there is a large and expanding pool of talent available in the market. Instead of hitting the panic button whenever the stock market crashes and the economy spirals downward, it is important to have a long-term outlook.






Dakshdeep Singh is an HR Tech evangelist and an experienced solution architect. He leads Customer Success efforts at PeopleStrong – Asia’s most popular HR Tech brand. In a career spanning over 10 years, he has helped over 80 customers transform their human capital management. He has also been identified among the Top 100 HR Leaders under 40. Priyanka Sharma is an HR professional with 8-plus years of vivid experience in HR Shared Services, HR Process Outsourcing, and HR Process & System Transitions. She acts as a catalyst to support organisations move up the value chain by digitising their HR processes while keeping employee experience at the centre. She is currently working with WOOD PSN as Service Delivery Lead


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