BasicFirst Learning OPC Pvt. Ltd. has announced the appointment of Vineet Mehrotra as Chief Executive Officer (CEO) to strengthen its position in the edu-tech space.

Vineet Mehrotra comes aboard with a strategic vision and a notable background in management spanning across industry verticals such as profitability, sales, marketing, logistics, service, finance and HR globally. He comes with wealth of experience from reputed companies including Landmark Retail, Axiom Telecom & MHAO Group in the Middle East as well as Tata (Eureka Forbes Limited), Mahindra, Escorts and multinationals like Orga Kartensysteme in India.

He has a multi country exposure from Gulf regions besides India, viz UAE, Saudi Arabia where he has worked for 13 years.

On the appointment, Randhir Kumar, Founder and Chief Mentor, BasicFirst Learning OPC Pvt. Ltd. said "Mr. Mehrotra comes with a dynamic experience across sectors. His strategic vision and exceptional ability to manage business operations would be very valuable to BasicFirst as we chart out our plans to strengthen and expand our position in the market. I’m confident that his relentless zeal and former experience would be a crucial growth catalyst for the company".

"I am delighted at the opportunity to lead BasicFirst and cement its position in the industry,” Mr. Mehrotra said of his appointment as the CEO of BasicFirst Learning OPC Pvt. Ltd. “The company has competitive assets and great people. It has proven to expand with rapid impetus right after its initiation. I am looking forward to leading the team towards exceptional heights." he added.

Vineet Mehrotra has served various senior level positions in the capacity of Chief Executive Officer (currently serving), Vice President - Alpha Nexa Nutritionals, Group Regional Director (Middle East)- Axiom Telecom among many others.