Mahindra Lifespace Developers Limited has named Viral Oza as Chief Marketing Officer (CMO).

Oza has more than 28 years of experience across fast moving consumer goods (FMCG), telecom, media and real estate sectors, spanning several countries in Asia, Africa and the Middle East.

Prior to joining Mahindra Lifespaces, Oza served as Chief Marketing Officer at Lodha Group, where he was responsible for driving marketing excellence, shaping organisational culture and talent and building customer centricity.

"The addition of a seasoned leader like Viral to our management team will significantly add to Mahindra Lifespaces’ strengths as one of India’s most trusted real estate companies.  Viral brings a perfect mix of organisational leadership, marketing innovation expertise and global brand-building experience that will strengthen the effectiveness of our sales efforts and partnerships while driving customer experience excellence", said  Arvind Subramanian, MD & CEO Designate, Mahindra Lifespaces.

Oza stated “I am thrilled to join Mahindra Lifespaces’ executive team, especially at a time when the Company is poised for strategic growth in its key markets. I look forward to being a part of the growth journey of all the Company’s brands that have created a space in the minds and hearts of both retail and corporate customers.”