Milk Mantra has named Sandipan Ghosh as Chief Operating Officer (COO).

Ghosh will lead company operations and drive scale and innovation at Milk Mantra optimizing the entire process of tech-enabled growth from farmer sourcing to production, supply chain, sales & marketing, and the D2C subscription app.

With two decades of experience working across multiple food categories and global cultures across India, South Asia, the Middle East, and North Africa, Gosh is an expert in consumer dairy with a granular understanding of on-ground operations.

He has joined Milk Mantra after his tenure of four years as the Commercial & Marketing Director and Board Member at Lactalis Groupe India.

Gosh holds an MBA in International Business from Western Sydney University and has completed an executive education programme in marketing strategy from the Indian School of Business and an executive leadership programme from ESCP Business School.

Srikumar Misra, Founder, MD & CEO, Milk Mantra said, "I am very happy to welcome Sandipan to Milk Mantra at a time when we are financially geared with profitability & funding to widen our operations and make Milky Moo the leading brand in eastern India. His sharp, incisive approach for driving profit through operational excellence, & growth via product-market strengthening, backed by our tech stack, will further accelerate Milk Mantra 3.0. We remain focused on a hybrid model and our alternative subscription app DailyMoo will start mainstreaming in the near future. Sandipan's deep experience in building consumer franchises will help drive DailyMoo further."

On his new role, Ghosh stated "I look forward to being a part of Milk Mantra at such an exciting phase where it is now a high growth profitable start-up. I admire the immense impact the Moo Team and leadership has been able to achieve through its ethical sourcing model and challenger brand Milky Moo. The force of their spirit in serving consumers with the highest quality & service standards, while maintaining profitability even despite the flux brought by the pandemic scenario is remarkable, as is the equity that Milk Mantra has created within the dairy as well as challenger brands ecosystem in such a short space of time."