Indian Consumers are witnessing a massive change in behaviour driven by health, privacy and hyper-localisation, according to a report by consultancy firm EY.

A whopping of 94.5 per cent of the working respondents have settled into a virtual working environment and while 40 per cent are positive about working from home, said "Life in a pandemic" report.

On the other hand, around 70 per cent of the population continues to grapple with fear and anxiety and the consumer mindset is largely negative and cautious.

As per the report, people are becoming health conscious due to the pandemic -- 80 per cent of the respondents are improving their eating habits, 56 per cent are participating in housework and 33 per cent are doing workouts.

The COVID-19 pandemic has made most people more comfortable with spending on online services which is expected to continue to post the pandemic world as well.

"Online services are increasingly being adopted for fitness, education and utilities like banking, groceries and bill payments," it added.

The findings further revealed that nearly 80 per cent of the people are improving their eating habits, 56 per cent are engaging in housework and 33 per cent are doing workouts. There is a greater focus on maintaining healthier relationships with friends, family and the community, it asserted.

The report said that 78 per cent of the respondents "are constantly in touch with their friends and family through video/audio calls. The adoption rate of digital services is increasing and enabling people to feel safe and connected".

Commenting on the report, EY India Partner - Customer Experience and Design Thinking Shashank Shwet said "To win in adversity, companies need to tailor strategies to today’s unique context. Brands that will be nimble enough to capture the pulse of these changes, make timely alterations to their modus operandi and add digital and convenience as a service will thrive in these unprecedented scenarios". 

Follow and connect with us on LinkedIn, Facebook, Instagram, Twitter for latest HR news and insights.